Search for Magic

In 2024, Coca-Cola faced boycotts and mistrust in Turkey.

Sales dropped, and love for the brand dropped even more.

So we asked people to search “Coca-Cola” in their photo galleries — and what they found were memories: birthdays, breakups, love.

We turned those personal moments into the biggest, most emotional campaign the brand has ever had.

A campaign we didn’t start. And one that can’t be stopped.

Coca-Cola

Anterior
Anterior

Meet Marina Prieto | JCDecaux

Siguiente
Siguiente

Still Open | JCDecaux