Search for Magic
In 2024, Coca-Cola faced boycotts and mistrust in Turkey.
Sales dropped, and love for the brand dropped even more.
So we asked people to search “Coca-Cola” in their photo galleries — and what they found were memories: birthdays, breakups, love.
We turned those personal moments into the biggest, most emotional campaign the brand has ever had.
A campaign we didn’t start. And one that can’t be stopped.
Coca-Cola


