What do you expect?

Alcohol and parties. Going out and having fun. Work and success.

These are things we think naturally go together, but Gen Z has shown us otherwise. This generation questions everything.

That’s why, when launching Beefeater 0.0, we wanted to challenge everyone’s expectations of what a non-alcoholic gin could be. 

Because Beefeater 0.0 is nothing like what you'd expect from a 0.0 gin.